Diana and I received a free trial for Blue Apron from a coworker of hers, so we thought we’d try it out and share our thoughts on it. The system itself is pretty slick, you choose three meals from six possibilities, they ship you fresh ingredients each weak with detailed instructions and then you make them yourself. Overall, I was impressed with the selection, but it was difficult to pick things that my wife would want to eat. She’s an extremely picky eater so our choices were limited. Further more, some selections cannot be made together, I assume for cost reasons, so if you pick one it will often exclude certain others.
We received our box today, it was delivered by OnTrac and left at our door. I would have preferred it to be left in the office, like UPS and the USPS do, but I can’t fault Blue Apron for OnTrac’s choices. It was packed very well and the contents were inside of an insulated bag, the produce looked fresh and the proteins were packed between two solid blocks of ice. I’m sure that even if it was left out over night it would be fine in the morning.
I prepared our first meal tonight, Southern-Style Burgers with Green Tomato Chow Chow. In order to give them a fair shake, I prepared it exactly as they suggested, although there were a few changes that I would normally make if I were making burgers. The preparation was very easy, and I don’t doubt that anybody with a moderate amount of cooking experience could manage to pull this off. I thought the burger was very good and the toppings were interesting and flavorful, I’ll definitely be saving the recipe card for the chow chow (wtf is chow chow anyway?).
It took Adam 20 minutes to put all the ingredients together and have dinner ready. The burgers turned out great, I devoured mine in less than 8 minutes. I’m looking forward to having Chef Adam cook the 2 other dinners for us and write a little bit more about Blue Apron and their meals.